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Diagram shown on a tablet, emphasizing brand ownership

Building Customer Trust Through Brand Ownership

In today's world, navigating through uncertain times has become the new normal. With the ongoing cost of living crisis and unpredictable inflation rates, it is more important than ever that retailers, especially independents, embrace brand ownership in the order fulfillment…

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Creative Ideas for Jewelry Packaging

Creative Ideas for Jewelry Packaging

With so many options for purchasing jewelry and accessories online, what factors drive a customer to choose your brand over another? And how do you ensure customers return for more after an initial purchase? Across websites, social commerce and, increasingly,…

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Gen Z Shoppers Push Brands to Clean Up

Gen Z Shoppers Push Brands to Clean Up

The TikTok generation is also the sustainability generation, and these consumers are concerned about their future. Gen Z shoppers are more informed about what sustainability should look like in practice and retailers are striving to keep up. As consumer demand…

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