Although the fashion landscape currently looks bleak, there may be hope for fashion, luxury and beauty yet, as individual sectors begin to show signs of lifting. Long term, COVID-19 might bring about more conscientious buying behavior and ignite sustainable consumerism…
The eruption of a pandemic in a society accustomed to social media, a surplus of stock and same-day delivery, is uncharted territory. Sales across eCommerce are fluctuating alongside government announcements and media information. For retailers, forecasting demand amidst this turbulent,…
As of Wednesday, the 26th of February, the number of Coronavirus cases globally is greater than those in China alone.[1] As the virus continues to spread across continents, new ramifications of the deadly outbreak are being revealed daily. How is…
Part One: The Shifting Face of CPG Over the last decade, a common theme that has transcended the retail sector is disruption. We have seen a monumental shift away from brick-and-mortar towards eCommerce, as the Amazon Effect has driven a…
The retail industry is changing, fast. Over the past decade, we have seen this sector move to a primarily online function and innovate to meet the needs of an ever-shifting assortment of consumers. In fact, 2019 showed great progress for…
In today’s increasingly digital world, consumer expectations are growing. Technological and social advances have transformed the way customers interact with brands, and a rise in internet shopping has meant that customers now expect access to goods instantaneously. Whilst eCommerce has…
We posted a whitepaper earlier this year that studied four different age groups and their shopping habits. Each generation displays unique characteristics, digital maturity, preferences, and more. With retail sales set to top $27 trillion in three years, retailers need…
I’ll say it – I was a nerd. The feeling of a new, fat pack of PaperMate colored pens lined perfectly in a ROY-G-BIV row, ready to color-code my new, crisp yearly planner with assignment information, test dates, stickers, and…
Who doesn’t like arriving home and seeing a package at the front door? Even if it’s something you ordered and expected, it’s still exciting. Leading subscription box services such as Birchbox, Stitch Fix, and Blue Apron take this concept and…
It takes a lot less brain power to watch a short video than to read a written post on the same subject, and internet users around the world can attest. By 2019, it’s projected that digital video viewing will be…